Lotus Eletre
The trick here is to roll with the fact that the Eletre has nothing to do with ‘traditional Lotus’, but that doesn’t mean it can’t align itself with Lotus values, and be an interesting aspect of a growing brand. Yes, it’s built in China and not Norfolk. Yes, it’s electric. Yes, it’s a high-riding SUV. But it’s also a very convincing one, and despite all the various arguments arranged against it, it still, just a little bit, has some Lotusness in there. More than enough to take on anything in the sector – including electric luminaries like Tesla.