4) The “eight ball” model
Many pyramids are more sophisticated than the simple model. These recognize that recruiting a large number of others into a scheme can be difficult, so a seemingly simpler model is used. In this model, each person must recruit two others, but the ease of achieving this is offset because the depth required to recoup any money also increases.
The scheme requires a person to recruit two others, who must each recruit two others, and so on. Such schemes may try to downplay their pyramid nature by referring to themselves as “gifting circles” with money being “gifted”.
Others focus on sharing circles or educational themes around “abundance” to divert attention away from the unsustainable structure. Popular schemes such as “Women Empowering Women” do exactly this.
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